I LOVE these designs. The clothes that Laura creates are practical and stylish, just perfect for your little trendsetters. The clothes look so comfortable, ideal for beach holidays and hot Australian summers. One wonderful part of writing Friday Friends features is the requirement to browse through online stores and social media photo albums. It means I can get a feel for the wonderful things that my featured artist makes. Here are some favourites that I just have to share with you all. A dream wardrobe item for little boys everywhere, a boys white cotton shirt with mesh Treasure Pockets!
and how cute is this adorable modest Girls 2 piece swimsuit bikini in fabulous blue and white nautical stripes ?
And I really love the retro look of these Boys cotton pants, they are so summery and cool......
The Elements of Childhood Storybook
When I design clothes for Elements of Childhood, I aim for
beautiful yet subtle styling; I focus strongly on comfort and I am led by the
Seasons, with their distinct characteristics, for both form and function.
I was 8 years old when I decided that I wanted to be a
fashion designer. I made clothes for myself, costumes for school plays and
styled myself very differently from others, never really wanting to follow the
crowd, so in a way I feel I have travelled in a circle, now making clothes for
my children, very often with their guidance and assistance.
And I never stopped sewing, I loved art and textiles at
school, was at the sewing machine at every opportunity, very much supported by
my family – my mum was very artistic and her mother was a seamstress. I studied
Fashion design at college and then university, finishing my degree amidst a
furore of creativity and inspiration at Central Saint Martins in London, before
moving to Sydney to bask in some warmer culture and visual delights. Here in
Australia I kept freelance designing until the arrival of my third child made
keeping to other people’s deadlines nigh impossible.
Ever since I had my first son I have felt a desire to design
a children’s wear range as I found it hard to find clothes I really liked. I
love Scandinavian simplicity and cleanliness of design, I invariably choose
natural colours, adore stripes, and find myself always in English historic
costume books when looking for detailing ideas. Now I get to pull all those
things together and produce a small collection of lovingly and ethically
handmade garments to dress wonderful small people.
Fabrics are key in my design process, making sure the
texture and weight are perfectly matched to the purpose, preferring natural
fibres wherever appropriate and trying to source locally if ever possible – I
have some alpaca in the Winter capsule that was raised near Port Macquarie,
spun in Victoria and knitted in Sydney.
So much inspires me. I am luckily and gratefully surrounded
by artists, designers, photographers, florists…. which makes designing and
creating ever present in my day to day life and I hope that that will be so
until the day I die, (I have a clear picture of my future self – long grey
hair, arthritic fingers, embroidering until my eyes give out – bliss!)
Buy lovely things on Etsy here:
and become a follower on Facebook here:
I look forward to a British summer warm enough for my English grandsons to enjoy the outfits. the check trousers with white shirt complete with treasure pockets are on my list together with an adult version of the shirt for me. so if i put my order in now Laura can to bring them with you when you come over? x
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